Express Montaż
Development of a multilingual corporate website for an outdoor advertising and signage installation company.
Project Goal
The client approached us for the development of a corporate website for a quick entry into the Polish service market. The key requirement was to create a convenient multilingual platform (PL/UA/RU). This strategic decision allows the company to attract both local Polish businesses and Ukrainian entrepreneurs opening their establishments and requiring signage installation abroad.
Technical Solution
The project was implemented using a Mobile-First approach. We completely abandoned heavy ready-made plugins, writing the functionality in clean code, which ensured perfect site speed. Special attention was paid to the technical aspect of multilingualism: correct configuration of Hreflang tags and URL structure guarantees proper SEO promotion across different Google language segments.
Result
The new website demonstrates benchmark Core Web Vitals scores. An intuitive interface and instant language switching have significantly improved the user experience (UX). Thanks to proper service structuring, Express Montaż gained an effective tool for generating B2B leads in the European market.
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